Speculative Design E


Digitization concept for scientific research laboratories, creating visual and narrative means for determining the basis for service design

Industrial design, User Experience, Design research, Foresight

Project partners:

FLUICS GmbH (https://fluics.com)


Organization and execution of workshops, Koncept design, Foresight, Customer Insight, Future scenario, UX Design


Field Research, Context Research, User Journey Map, Personas

Future scenarios
User Experience
Concept & Service Design

Spekulative Design:

The importance of the visionary scenarios in the Startup development

The vision is of decisive importance in developing and optimizing business strategies and creating new business models. The early identification of relevant trends and their impact on the business environment, society, politics and the economy play a crucial role in the creation of a vision.
The visionary concepts and the future scenarios help the technology-driven start-ups in the ideas stage to develop a future-proof strategy and product portfolio. These scenarios are based on extensive environment, user and market research Considering current market and technology trends.

Project description:

Munich-based startup FLUICS was born out of an idea by two scientists, who laid their focus on the automation of the general pipetting process. Over time they change its focus to the specific field of histopathology (There was already a cooperation with this startup during the studies).


A structured approach to building innovation around the user experience in the research labs.

Design research:

Here, I fall back on the methods of design research:
Expert Interview, Trend Matrix, Field Visit, Image Sorting, User Observation, Observation to Insight, User Groups Definition, User Journey Map, Persona Definition, Ideation Session, Concept Prototype, Concept Scenarios, Solution Storyboard, Vision Statement, Innovation Brief

Design Methods, Vijay Kumar

Technology trends and their possible impacts on research laboratories


Reproducible results

Time saving


Easy documentation options

Access to the data anytime, anywhere

Changing working times or workplaces

Increasing connection of laboratories equipments  to networks


Increased complexity of experiment

Less required space for experiment implementatio


Digitization and networked systems change the work environment of scientists in the research laboratories. In the laboratory, along with analogue experiments, vast amounts of digitalized data are being generated from various sources and there is hardly an automatic link between these data - two separate worlds. In this project, a practical design research shows improvement potentials in this issue.

Expert interview


Innovation Manager Fraunhofer Institut
Maxplank Institut

User interview


Studenten und Professoren

Field research


Research laboratories

Design process


User centered design, Speculative mindset, methodological design research and visionary future scenarios are the cornerstones of this project. The extensive methodological environment, user and trend research help to recognizes things in their context and to come to meaningful conclusions from that. The illustrated future scenarios visualize the possible impact of technology trends on the context of laboratory and make it tangible for the development team.

User Journey Map:

Final concept

Process book, Insights:


An interface between the above-mentioned worlds (analogue and digital data) facilitates  research and practical activities of researchers.
The foundations for the concept are the elaborated future scenarios, a visionary perspective (mindset) and user-oriented design.